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Customer Golf Invitationals

As avid fans with professional backgrounds deeply rooted in the golf industry, 54 Sports is a trusted resource with an extensive network to help you plan the perfect golf outing to entertain your most valued customers. Over the past five years, we have partnered with our clients to host more than 50 one-day golf outings at the top 100 golf courses in the country.  Ninety-six percent of these events have been fully subscribed and/or over subscribed. Through our experience, we have discovered the key elements to creating a successful event: the right market, engaging content, exclusive golf clubs, and talent and entertainment.

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96% participation

Where We Play

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Atlanta, GA

Hawks Ridge Golf Club
Piedmont Driving Club
East Lake Golf Club

Boston, MA

Brae Burn Country Club
Boston Golf Club
Myopia Hunt Club
The Kittansett Club
Salem Country Club

Charlotte, NC

Charlotte Country Club
Quail Hollow Club

Chicago, IL

Conway Farms Golf Club
Evanston Golf Club
Beverly Country Club
Exmoor Country Club
Westmoreland Country Club
Olympia Fields Country Club

Cleveland, OH

Canterbury Golf Club

Dallas, TX

TPC Four Seasons Las Colinas
Trinity Forest Golf Club

Denver, CO

Hiwan Golf Club

Los Angeles, CA

Pelican Hill Golf Club

Minneapolis, MN

Edina Country Club
Windsong Farm Golf Club

Springfield, NJ

Baltusrol Golf Club

New York

Westchester Country Club
Quaker Ridge Golf Club
Winged Foot Golf Club Westchester County
Hudson National Golf Club

Philadelphia, PA

Philadelphia Country Club
Philadelphia Cricket Club
The ACE Club

San Diego, CA

Aviara Golf Club

San Francisco, CA

The Olympic Club
TPC Harding Park
Pasatiempo Golf Club

Scottsdale, AZ

Grayhawk Golf Club
We-Ko-Pa Golf Club
Troon North Golf Club

St. Louis, MO

Sunset Country Club
Algonquin Golf Club

Akron, OH

Firestone Country Club

Washington, DC

Trump National Golf Club

The Concept

As we all know, one of the biggest challenges with entertaining your top customers is getting them to dedicate time away from their hectic schedules. It is much easier to carve out a day away from the office than it is to commit to an overnight stay away from work and family obligations. These golf invitationals are designed with that in mind and can be customized based on number of participants, budget, key markets and event format.

The following agenda is an example of one approach to this type of event.

TimeEvent
7:00 AM - 9:00 AMRegistration and breakfast
9:30 AMEducational component (business presentation, keynote speaker, etc.)
11:00 AMGolf clinic with Tour player(s)
NoonShotgun start (lunch buffet available)
5:30 PMCocktail reception
6:30 PMQ&A with talent

Event Results

It’s no secret that we’re passionate about golf, and we love the opportunity to handcraft client experiences around the game.  Beyond that, we enjoy creating these types of client engagement opportunities because we know it works. How? We know it works because our clients tell us it works.  Based on data collected over the past five years, we have identified the four key elements in designing an oversubscribed, successful golf outing: location, exclusivity, educational component/keynote speaker, and talent and entertainment.

Over the past five years, 95% of invitees participated in the golf segment of the event, while 100% of invitees attended the education and/or keynote component of the program.

0%

Play Golf

0%

Attend Education

0%

Better Understood Company’s Products & Solutions

0%

Satisfaction

After the event, more than half of participants surveyed said they had a better understanding of solutions and products offered by the host company.


100% of participants surveyed said they were “very satisfied” with the event.

95% of employees surveyed stated that the event met or exceeded their expectations in developing and growing client relationships. The majority of employees also expressed that their clients who attended had an improved perception of their company and had a renewed commitment to their business relationship.

0%

Exceeded Expectations

0%

Improved Perception

Our Process

A discovery session answers key questions about your company’s goals so we can begin building a program that works. This phase will set the direction for the entire golf invitational(s).

As the guest list takes shape, we make recommendations for the kind of event program that will resonate — site selection, format, food & beverage, talent, educational component, budget, gifting, etc.

Based on research, we know who’s coming and can start taking steps to secure critical components of the program.

To ensure every detail that was planned is perfectly executed, our team is on-site monitoring every touch point.

We believe the end of the event is the beginning of a key element in the 54 Sports approach. A perfectly run event lingers in the minds of the attendees and creates the ideal opportunity to further deepen your brand’s relationship with guests. Strategically timed outreach allows for additional touch points that keep your company top of mind.

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