Building Relationships Through
Handcrafted Experiences

We build out event strategies so that our clients are in a better position to build relationships with their customers and ultimately sell more stuff.

Our Story

When 54 Sports first launched in 2013, we thought our business was building out experiences around the most iconic events in sports and taking those packages to market. Five years later, we have learned that bucket list sporting events do not always equate to customer engagement or retention and as a result may not align well with a company’s overall business objectives. So we started to rethink our approach. What we learned was that when we took the time to better understand who our client was, what their business goals were and who they wanted face-to-face time with, we could handcraft an event strategy that really helped them move the needle.

Now our approach to customer engagement and retention is simple. We believe in building the same type of relationship with you as you want to build with your most valued customers — transparent, authentic and genuine.

Our Capabilities

An event is a brand’s opportunity to interact with critical constituencies face-to-face — to demonstrate in person what the brand claims to be in its sales and marketing. Whether you have an existing event team that needs temporary support, or your looking for a turnkey solution for all of your corporate experiences — we have you covered.

Event and post-event strategy

Through a comprehensive discovery phase, we identify your needs and overall objectives. From there we can handcraft a strategy that encompasses every aspect of the experience.

Planning

We consider every detail of the planning process, from site visits to vetting vendors and everything in-between.

Asset procurement

Whether your event requires event tickets, talent, special venues, or accommodations, we work our extensive network to secure all resources necessary to create the ultimate experience.

Vendor, budget and asset management

Our goal is to make sure our clients’ experience is seamless and that we are the single point of contact. We manage all vendors, budgets and assets during an event so you don’t have to.

Onsite execution

Our experienced team is boots on the ground throughout the duration of your event.

Communication strategy, design and execution

Communication is a key element of the planning process that is often overlooked. We can help you create those memorable touch points throughout your guests’ entire experience.

Brands We Work With

spectrum

“The reason I like 54 Sports as a partner is they are right there with me and my team, in the trenches. They don’t run from a challenge, they work through it with me to find a solution.”

charter

“Considering we host clients that represent a large majority of our ad revenue, creating and executing each event flawlessly is critical. Being able to spend this kind of time with my clients, and not have to worry about the details, is very important to the growth of our business. 54 Sports allows us to do that.

The return we get on these types of events is invaluable and could not be achieved if it was not for the partnership we have with 54 Sports. We spend the money we do on these events because it works. Believe me, if it didn’t work, we would not be doing these events!”

indeed

54 Sports provides us the environment we need to become closer with our clients. The one-on-one time we have with our clients, sitting by the outdoor fire after dinner, is priceless. What we learn about their company, our competitors and our own company is incredibly hard to measure fiscally but is vitally important to our business.”

jll

"54 Sports’ expertise in the golf industry paired with their Charlotte roots and intimate knowledge of Quail Hollow made their team invaluable in helping us plan and execute our hospitality program at the PGA Championship. They worked seamlessly with our events team every step of the way to source housing, hire vendors and tackle any logistical problems head on to ensure our guests had nothing less than a perfect experience."

signature

“54 Sports truly impressed our team with their experience and the scope of their service offerings. The management team demonstrated they could provide Signature Consultants with measurable added value, savings, efficiency and choice. 54 Sports also instilled confidence that they would place an unforgiving focus on making certain that each of our events is of the highest-quality level from a user experience vantage point — which is of great importance to us.”

bbt

“I have received email notes from almost everyone who attended, all of them thanking me for a wonderful event. Everything was first class, from the accommodations and food to the service. The golf course and caddies were outstanding. Good job. I am very pleased. Thank you.”

Contact Us

Robert Miller, Partner, rmiller@54sports.com
Mark Surles, Partner, msurles@54sports.com
Kelly Cuddihy, Director of Events, kcuddihy@54sports.com